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Travel SEO Blog

Practical travel SEO strategies. No fluff. No theory. Just what works.

In-depth guide

How to Compete with Expedia and Booking.com on SEO (Without Outspending Them)

How to compete with Expedia SEO and OTA giants on Google. The 4 query types where direct booking sites outrank OTAs, plus the 90-day playbook.

Read the guide 16 min read

Latest articles

Cinematic open vintage leather-bound travel journal on weathered wood with hand-sketched map lines, dotted route trails and small mountain and palm sketches, brass compass and tiny wooden tour-bus beside — representing the tour-operator SEO playbook
8 min read

April 21, 2026

SEO for Tour Operators: The 2026 Playbook for Beating OTAs on Niche Destination Queries

SEO for tour operators doesn't mean fighting Expedia on head terms. It means owning long-tail destination and experience queries. Here's the 2026 playbook.

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Cinematic macro of five vintage leather luggage tags strung on hemp twine, the central tag in polished golden tan leather catching warm light — representing the standout travel SEO service
6 min read

April 10, 2026

The Best Travel SEO Services: What to Look for When Hiring an Agency

Not all travel SEO agencies understand the OTA problem, booking seasonality, or AEO. What separates specialist from generic, and what to ask before you hire.

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Cinematic overhead of an aged cream atlas map on dark mahogany with a brass magnifying glass projecting a warm-gold beam onto one continent, brass compass beside — representing AI Overviews scanning travel content
5 min read

April 10, 2026

AI Overviews Are Killing Travel Organic Traffic: What To Do About It

Google's AI Overviews answer travel queries without sending clicks. What travel agencies need to know, and the AEO tactics that protect organic traffic.

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Cinematic macro of a fan of vintage boarding pass tickets spread on dark wood, six cream tickets and one in gleaming gold-foil catching the warm side light — representing the niche queries an independent travel agency can win above Expedia
5 min read

April 10, 2026

How to Rank Your Travel Agency Above Expedia on Long-Tail Queries

Expedia owns travel head terms. But destination-specific queries are yours to win. The keyword strategy independent travel agencies use to outrank OTAs.

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Cinematic vintage luxury hotel concierge desk at twilight with polished dark marble, gold inlay, brass concierge bell glowing under tungsten lamp, gold envelope with wax seal, white orchid in brass vase — representing luxury travel SEO
5 min read

April 10, 2026

Luxury Travel SEO: How to Rank for Premium Destination Queries

Luxury travel SEO works differently. Premium travellers search experience-specific queries at low volume but high intent. Here's how luxury travel brands rank.

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Cinematic overhead of a vintage wooden desk planner with abstract calendar grid and a curling warm-gold ribbon marking one square, brass paperweight and fountain pen beside — representing the travel SEO content calendar aligned to booking seasons
5 min read

April 10, 2026

How to Build a Travel SEO Content Calendar Around Booking Seasons

Travel SEO works best when content goes live 3-4 months before peak booking. Build a content calendar that aligns with booking seasons and beats competitors.

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Cinematic macro of an antique brass compass resting on a folded weathered paper map under a warm tungsten lamp, the needle pointing to a glowing gold spot — representing the step-by-step SEO guide for travel agents
6 min read

April 10, 2026

SEO for Travel Agents: A Step-by-Step Beginner's Guide

New to SEO as a travel agent? Keyword research, on-page setup, and content planning without the jargon. Start ranking for destination queries in under 90 days.

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